Welcome

Hi, I'm Lisa Marie Estrada,

This site was created to share my professional journey, showcase my work, and provide insight into the experience and skills I have developed throughout my 28-year career at USAA. Here, you'll find examples of projects, digital initiatives, and accomplishments that reflect my passion for digital transformation, content strategy, member experience, and product innovation.

This website is intended as an internal portfolio and professional showcase and is not intended for external contract or consulting opportunities. Throughout the site, you will find access to work samples, project highlights, and resources that demonstrate my contributions across insurance, banking, alliance services, digital money movement, credit cards, and the USAA Perks program.

I am currently pursuing a Doctor of Education in Organizational Leadership at Abilene Christian University with a concentration in Conflict Management. As a lifelong learner, I am passionate about continuous improvement, leveraging data and analytics to inform decisions, and redesigning digital experiences that enhance member engagement and business outcomes.

When I'm not working or studying, I enjoy spending time with my family, supporting my children's interests, and embracing opportunities to learn, grow, and make a positive impact both professionally and personally.

Thank you for visiting my site. I look forward to connecting and sharing my journey with you.

From Mailroom to Digital Leadership

"From the mailroom to the digital world, my 28-year journey at USAA has been defined by continuous learning, adaptability, and a passion for serving members. Having worked across insurance, banking, alliance services, and digital product experiences, I have witnessed firsthand how innovation transforms organizations. Every chapter of my career reinforced a simple belief: when we embrace change and invest in people, we create meaningful experiences that make a lasting impact."
— Lisa Marie Estrada.

Digital Product Manager | Organizational Leadership Scholar | UX & Digital Experience Strategist

"Passionate about transforming digital experiences through innovation, analytics, collaboration, and member-centered design. With 28 years at USAA, I specialize in bridging business strategy, technology, and user experience to deliver measurable results."

Areas of Expertise

 

  • Digital Product Management
  • Adobe Experience Manager (AEM)
  • Real-Time Personalization
  • Digital Messaging Strategy
  • Data Analytics & Optimization
  • User Experience (UX)
  • Organizational Leadership
  • Conflict Management
  • Cross-Functional Collaboration